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The Curse of the Designer Handbag

The curse of the designer handbag

We’ve all been there, me included.  You see something new, your friends are talking about it, your fellow business owners and leaders have one too and they all love it.  It is making a big difference to everything they do and they don’t know how they managed without it.  They’re happier.  They’re more successful.  You have to have it.  It’s the answer to everything!

Or is it? 

Welcome to Designer Handbag Syndrome.  Or you may have heard it referred to as Magpie Syndrome.  The attraction to all new and shiny objects, software, tech.  Even VAs.

The entrepreneurial world today is moving so fast.  There are, what feels like, constant developments in how to work, endless blog posts on how to write a to do list, how to be the most productive, what we should all be using to make our businesses (and us) run smoothly, and that’s not to mention getting up at 5am everyday too.

It’s easy to have a knee jerk reaction to wanting everything you read about, hear about, thinking that you have found the platform, the way that will make everything easier.  The hack that will work for you.

I’m going to add VAs to this list too.   Why?  Do I think VAs are a hack?  No. A quick win then to make everything work better? No to the quick win part, yes to the making things work better part.

In the same way that you should be really thinking about the tools you use to help you run your business, you should also be thinking about whether you actually need a VA.

You may know many people who are working with one and they now don’t know where they would be without them, but they’re not you.  Just as you may know many people using, say, Infusionsoft, but that may not be you either.

I hear a lot that VAs are the answer to business owners and leaders prayers, and in many cases we are.  But we’re not for everyone or every business.  It’s not a ‘one VA fits every business’ approach, and it’s really important you take a proper assessment of your business to see if you do need a VA.  As sticking plasters to cover other areas that aren’t working in your business, we don’t stay on that long!

Is it really a VA you need?

Here are some key questions to ask yourself before you jump in to contacting a VA:

  • What are you struggling with (task wise) to keep up with in your business? Make a list of everything.
  • Out of the list you have just made, what have you already tried to help you?
  • What are your options to get done what you need to?
  • Do you need someone else to help you, or do you just need to make changes to how you work?
  • What do you need (rather than your business) as a business owner or leader?
  • Have you time and the want to make changes so you and your business can work better?

Depending on your answers to the above, you should get a good idea of whether a VA can help you in your business or not.

I get that you need help, but just like anything, you need to be sure that it will work for you. VAs have a hugely positive impact on those they work with, and I personally love being part of seeing businesses and the people in them feel more in control, less overwhelmed, and see their business grow because of the extra space they have.

But just like a Burberry handbag, it doesn’t suit everyone.  And that’s OK.

If you are thinking about working with a VA but are not sure if you or your business are ready, then I would love to help you work that out.  No strings and no sales. Promise.  As a business owner too, we’re in the same boat and I get that it’s beyond messy sometimes.  But it needn’t be.

I can also help you get to the bottom of what you really need change to make a difference.  That may be a VA, or it may not be.

Why not say hello and let’s see what would make a difference?

My Guide will also help you get the most from working with virtual support.  Why not download it and then give me a shout and we can arrange a time to talk?

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Praise for Virtually Does It

She’s smart, and works really well when you let her understand your business and what you’re trying to achieve. The chances are that she’ll have ideas you won’t have had. And that if you run with them, you’ll get a better, more value-added outcome, than you’d imagined.

Christine Livingston, Livingston Consulting